Erich’s work is guided by the following principles:
• Brutal Honesty: It is more courageous to tell the truth than the story which best suits personal interests
• Social responsibility: Human connection is more valuable than profit
• Technological responsibility: All technological advances are not inherently superior to that which came before. Technology must be applied in a wise and judicious fashion for its benefit to be maximized, and its negative impacts to be minimized.
• Integrity: Treat all others by a strict code of respect, fairness and transparency. Zero tolerance for toxic individuals.